Personality is the new UX
Based on my own experience, it's so important to incorporate writing into your designs. Bots are personas that represent that brand and you be designed with the user in mind. Conversational experiences needs to sound natural, not like you're talking to a robot. In this case, developing bots shows that you shouldn't underestimate the power of writing. This article guides you through some important points that should be considered as you incorporate conversational experiences into your work!