UX Inspiration Articles

I've been quite busy working, but I wanted to share some interesting articles I've been reading lately.

Voice is the Next Big Platform, Unless You Have An Accent 
I found this one interesting because in the design world we always emphasize that 'design needs to be universal'. As we think about how voice technology will be incorporated into users' lives, how do we make voice, especially accents and other languages, understood? 

Start at the End: How to Do Research That Has Real Impact
As the only designer in the department I work in, I can see how this a good perspective to have when working on projects. By working backwards in the process, you can be able to find out the best methods to discover and answer questions asked.

UX Inspiration: Users Making Choices

I just found this interesting article that discusses different cultures making choices written by Amy S. Choi. I found it interesting how much Western cultures, especially in the design world, our designs can make such in impact. One of my favorite statements in the articles states:

The American obsession with choice insists that choice be installed globally, whether through geopolitics or consumer goods. It’s anathema to let people limit their own choices.

 The article brings up a great point - we will give users an expectation that they can do anything they choose. In a society where we choose everything, where do we draw the line? Check out the article here!

Design Thinking: Return process

In December, I spent a week on on-the-job training with JUMP Associates learning about Design Thinking. This is a d.school course that they teach in 10 weeks, our team did it in 5 days. It was an amazing and challenging experience, but proved that design thinking can be applied to thinking for any idea or challenge. We were tasked to learn more about returns and how to improve the experience for customers. There were no rules we had to abide by, just learning what the experience is for customers.

Returns section at Target

As we learned about returns we also learned methodology like observing, interviewing, analyzing, and finding solutions that helped as we learned and discovered more about returns. 

We were split into teams of 4 and we then paired again with each other to observe and interview customers about their return experience. Here are some photos from the process.


Our user broke her main priorities in life by time, family, and shopping. They all needed to provide value in her life due to her busy schedule.

Trying to dig deeper in understanding our user after the interview. She mentioned that she had some interesting shopping experiences. So I used one as an example and kept asking WHY.

More insights into her shopping habits. I broke them down into how she 'values' her shopping experience. If it is not a necessity and doesn't add value, she will return. If it adds value and is a necessity, she will keep the item.

This experience was somewhat new and challenging for me. I have done majority of the methodologies we learned. Though, majority of my recent projects have been a one-person job at Target. So by collaborating with other co-workers it allowed me to understand different point of views.

My biggest takeaway from the experience is that by studying the world around us, we can get a better understanding of what people need, and use those insights to create meaningful new products and services. As well, it is important for people to use design thinking when trying to solve a problem regardless of whether you're a designer or not. 


I never thought this would happen but one of my project concept is currently being used by Fossil. When I was still at SCAD, I work on a collaboration with Fossil called Eclectic Artisans. We created a six-piece women's watch collection that was inspired by artisan touches - specifically artisans in South Asia, South America, and Africa. While our designs turned out to be success after presenting to Fossil designers, we really focused on the beauty of collaboration. Not only with people, but the materials used to create one-of-a-kind collections. 

Images owned by Fossil