redesigning MAdrid Metro

Simplify the metro experience for an international city

 

Research & Challenges

I choose to redesign Madrid's metro experience. Madrid is a large and complex city with 13 lines. The process began with understanding what is Madrid.I learned about the history, cultural aspects, and then began to understand how the metro's main focus is another tourist attractions. As I researched majority of the maps applied a overlay with a traditional city map. Which at times can be helpful, but with the amount of train lines and street view it started to become hectic. As a user travels through a metro system, they quickly lose touch with iconic landmarks or street signs around then as they are underground.

 

User Personas

When focusing on redesigning a visual system for a metro, it's important to understand the culture and demographics of the people living or visiting the city. Madrid is a large, multicultural city that has a variety of people using different modes of transportation. It was important to understand who the users are and what they need in order to have a effortless experience.

After analyzing the research, it became apparent that there were several areas to focus on when redesigning the metro system:

Language Barrier

Madrid is an international city. People come to the city for several reasons. This creates a 'melting pot' of different cultures and languages within the city. The official language of Madrid is Spanish. The challenge is to create an experience that is multilingual, so users entering the metro at any point can navigate with ease.

Creating an ecosystem

People enter the metro at any point and time. There needs to be a system designed to help ease the experience for anyone taking the metro. As well, continuously informing users throughout their experiences (e.g. delays, time of metro, or number of stops they need to take).

 

Redesigning the lines

Below is the transition from using the original map to simplifying the train lines. Again, as users are underground, they aren't able to see street signs or landmarks that they would see above ground. Also, train lines are not as harsh of turns like the original map shows, by imitating the feeling of being on a train I smoothed out the train lines on the map. 

 

metro Experience

Users are locals, families, and tourists starting at any point to use the metro. Madrid is an international city with hundreds of years of history. It was important to bring in those elements into the map while creating a metro system that can easily be understood by the tourists and locals of Madrid. The map is bilingual (Spanish and English) for tourists and locals to navigate with ease. Applying landmarks to the map allow users to quick navigate to their destination. As well, the colors used within the map are inspired by different historical landmarks and attractions through Madrid.

Map | features bilingual aspects, highlights attractions, and uses colors inspired by the city of Madrid

I focused on the entire metro system - map, digital finding system, and metro visual look.In pairing with a traditional paper map, I focused on adding digital components that help users navigate throughout the city. The goal for using both digital and print is to digital transition seamless and consistent experience throughout the Madrid Metro.

Digital Way-finding System | users can search how to find their destination 

Visual System | highlighting the new look of Madrid Metro