rook

spray paint company inspired by Wynwood

 

Miami will always have a place in my heart, especially the art district called Wynwood. I had lived in Miami for the past 10 years before going off to college. Wynwood was my escape. I was able to be myself - a creative. In Wynwood, it's one of the few areas in the U.S. that embraces the arts, especially graffiti, and it is seen throughout the doors, buildings, and walls of this area. During Art Basel this place flourishes with hundreds of artist leaving their mark on Miami. As I constantly walk the streets, I noticed that there wasn't a graffiti shop within an art community. Crazy! So this sparked my idea to create a spray paint company that was inspired by Miami.

 

Process & ideation

Inspire artists to create art while providing artists access to supplies

The street culture is taboo in society. By using Wynwood as my location, it allows me to inspire artists to feel free to express themselves, while providing all the materials necessary to create. As graffiti artists are creating, most of them are outside, so I decided to create a vending machine, app, and a spray paint collection all inspired by Wynwood.

Experience

Logo

I choose the name Rook because in the the graffiti community it means a trusted member of a crew. Rook's goal is to be a trusted brand amongst artists, to feel that we give them the ability to create using our products. As you scroll through, I developed the branding, packaging, web, and app experience.

Spray Paint Collection: Wynwood

 

App Experience

 

Art Direction

Photography - Sarah Rocco, John Torres, and Danielle Torres