ART DIRECTION AT TARGET
Target's Weekly Circular offers a variety of items on sale and is published, printed and digitally, to 48 million Target guests weekly. As an Art Director on the team, I've had the opportunity to work on all departments for Target - Home, Electronics, Apparel, and Household Essentials working with a variety of products. I've led a team of prop stylists, food stylists, and photographers on producing inspirational images. Working closely with merchants and buyers to help curate products, develop initial layouts, and execute photoshoots in a thoughtful ways to tell stories that relate to the Target guest. Here are various campaigns I designed and art directed throughout my time at Target.
Expect More, Pay Less
While working at Target, I've come to understand that as a retail company we provide so much to so many people. We are a destination for apparel, home, household goods, and much more. Our message, "Expect More, Pay Less", inspires me to create and develop work that inspires the guest to feel like Target is here to help them shop and live.
Understanding the Target Guest
Due to confidentiality, I cannot explain who the Target guest is. Though, the visuals created for guests were focused on the data we collected to make each campaign come to life. As an Art Director, we worked with buyers to focus on what are the key items to highlight for consumers each week. In the work below, for each campaign we focused on incorporating products that guest were researched (inspiration and prices) and when they actually purchased the item. Our team constantly tested pages of the weekly ad to make sure we created on-brand solutions that were inspiring to the guest.